Tag Archive for target market

“How – to” Networking by Mark Edward Brown

Do you know “how – to” promote your personal brand or business in these crucial times?  It is so important to your survival as a personality or business entity that you can no longer ignore it.  Building recipricoal relationships with as many people that are interested in you or your content & information is a must for online businessman and women.  It helps broaden the spectrum of your target market, it allows you to meet more potential clients and can lead to succesfully creating future joint ventures.  In order to last for any length of time in your target market you have to know the right people, which is whynetworking is so very important in any kind of online endeavor.

Networking however, can be stressful at times if you don’t feel confident about what you are doing.  You must know that confidence is an important tool for success in networking.  Without the proper approach however, your relationship with your clients can turn from profitable to not so profitable in a quick way. 

Here are 3 key components that you must know in order to properly network with other people and businesses: 

1) Know Your Market -

Before giving out your product or contact information, you must know if the people you are reaching out to belong in your market or social niche.  It is easier to reach out to people who are actually interested in you or your product or service.  Instead of convincing others to believe that what you offer is the best that is out there, why not develop your relationship with the folks that you are already involved with? 

2) Know the Right Approach -

When you are networking, you must have an introduction or brief descriptiona about you or your business.  It is vital to how to introduce yourself to a number of people, in the right way and at the right time.  You must be fun and interesting.  These chracteristics and attitudes help people notice you and your business and motivate them to want to learn more about you. 

3) Know the Right Etiquette -

Networking involves some etiquette to put it bluntly.  Like when people offer their hand, you should always be willing to offer yours for a handshake.  It is even advisable to offer your hand first in order to let people know how welcoming you are as a person.  When you receive a business card, be sure to read it and in return, don’t forget to give yours.

What are some networking tips that you would like to share?  Leave your comments below and be sure to join me in the social networks.

To Your Social Networking Success,

Mark Edward Brown

Emerging Leadership Trends Via Social Networking

Oliver Wendell Holmes said “Man’s mind streatched to a new idea never goes back to its original dimensions.”

BusinessLeader     Online leaders from all industries and professions are struggling to define their identities in today’s social networking world.  The number #1 way to capture your target markets attention is to engage them through social media. 

“Why is that”, you might ask?  You can not build a following, client list or market share online by using traditional offline tactics however I think you know that already.

So how does one start, why not take a small step forward and get started through micro-blogging, it’s a technique that is taking the social networking world by firestorm and the service that I recomend you use is Twitter.  With twitter you have 140 characters to get your message out and you had better not be spamming or coming across like a used car salesman – nobody likes a salesman so be your self and talk about topics that your target market are interested in.

Why not start by following me on twitter:  http://www.Twitter.com/MarkEdwardBrown

I tweet back and you can always come back here to leave a comment and discuss connection, networking and leadership in the social networking world.

To Your Social Networking Success,

Mark Edward Brown

How to Increase Your Leadership Presence with SEO

In a recent blog post by Simon Oates, leadershp expert and blogger the following was posted:

SEO or search engine optimization is a key ingredient to online notariety and success. While your competitors may opt to run high priced advertising campaigns on Google Adwords you can become the leader of your target market by using search engine optimization.

To increase your rankings on Google, Yahoo and other search engines, you must increase the quality of incoming links to your website. This means networking with other leaders and webmasters to arrange for link exchanges by being put on their blogroll or on their links pages. This is a very effective tactic, and once you get good traffic from search engines your social presence and leadership potential on the world wide web will expand.

Another way to improve your search engine rankings is to create pages on popular user-content sites like Squidoo and Zorpia. Fill these pages with keyword-rich content, featuring plenty of links back to your website.

Have a tip of your own, leave a comment and let’s talk about it.

To Your Leadership Excellence,

Mark Edward Brown