Tag Archive for Joe Schroeder

MarkEdwardBrown | August 18, 2008
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How to Become an Influential Militant Marketer

I returned home last night from an adventurous and celebratory weekend with my wife.  We spent the weekend at The Wilderness Club at Big Cedar, it’s an outdoorsmans paradise and we were celebrating our 15th wedding anniversary.

Well what the heck does all of that have to do with being an influential Militant Marketer?  (I can imagine you thinking that right now)

It just so happens that I finished reading Dr. Robert Cialdini’s book “Influence – The Psychology of Persuasion”, what a terrificly insightful
book.  I have two things to share with you in reference to this critically important topic:

The first one is a quote from Dr. Cialdini:

“Very often in making a decision about someone or something, we don’t use all the rlevant available information; we use, instead, only a single, highly representative piece of the total.  And inisolated pieces of information, even thought it normally counsels us correctly, can lead us to clearly stupid mistakes – mistakes that, when exploited by clever others, leave us looking silly or worse.”                    – Robert Cialdini

Militant Marketers are ever vigilant not to allow courses of action or decisions that are not thoroughly evaluated to be acted upon and as the quote above alludes to if you make irrational or on the spot decisions based on a truth, you may think you are doing the right thing yet in fact you are not and it will cause you to loose face, reputation or worse yet valuable resources.

The second item that I want to share with you is an interview that legendary marketer Rich Schefren did with Dr. Cialdini about social media, blogging, and his upcoming book on proven ways to be persuasive, you can get it below:

Listen To Rich Schefren Interview Dr. Robert Cialdini, Author Of “Yes!: 50 Scientifically Proven Ways to Be Persuasive”

I would also be remiss if I did not mention my favorite author and marketer extrodinaire, Joe Schroeder who recently wrote Super Mind, you can’t get it in stores so if you like the subject matter of this blog post and want definitive information that you can use in your life and business right now – leave me a comment or e-mail me   Mark@MarkEdwardBrown-dot-com

Benefiting Billions

– Motivating Millions

— Training Thousands

—- Helping Hundreds

and showing Seekers of Success “How-To Transform” their lives and businesses one person at a time!

Category: Militant Marketing | Tags: , , , , , , , ,
MarkEdwardBrown | July 8, 2008
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15 Rules for Militant Marketers

1. Focus on developing and building your business’s personality so that it stands out.
Create your own category, niche or brand so you can be first in the consumer’s mind.

2. Always create more value for any price you charge. Give more value in order to get more
business.

3. Go the opposite direction your competitors are headed – you’ll stand out.

4. Provide a reason “Why” customers should do business with you, if you do – they will.

5. People want to buy from people not systems.
 
6. You make the rules for your business. Don’t let your industry or niche dictate how you
conduct business or who you work with.

7. Create your business around your life instead of settling for your life around your business.

8. Get your idea out there as fast as possible even if it’s not quite ready, one of my mentor’s
Joe Schroeder says “You don’t have to get it right – you just have to get it going!

9. Create a mastermind team, find partners and team members who are strong where you are weak
so that your core foundation is strong.

10. Your reputation always counts. Honor your obligations and agreements.

11. Always measure, track and analyze your marketing so you know what’s working and what’s not.

12. You’ll never have a perfect business and you’ll never be totally “done”. Deal with it and
drive on.

13. Go back to your existing customers with exceptional offers and reasons they should continue
to buy from you. It’s 5x less expensive to sell to satisfied customers than go find new ones.

14. Give back!  Commit to taking a % of your company’s sales and make a difference.

15. Business and making money are important but your life is the sum total of your experiences.

- Benefiting Billions

– Motivating Millions

— Training Thousands

—- Helping Hundreds

and showing Seekers of Success “How-To Transform” their lives and businesses one person at a time!

Mark Edward Brown

Category: Militant Marketing | Tags: ,
MarkEdwardBrown | June 24, 2008
2 comments

Why Militant Marketers are Successful

“If hard work made people rich then all construction workers would be living in mansions.”

                                                                                                           - Joe Schroeder

What’s your excuse?

Are you broke, busted and disgusted?

Do you work for the 3% that make up the upper echelon of society?

Want to learn how to change your situation?

Leave me a comment, I will show you a way.

Our way is not the only way but it has worked for many and can work for you!

You didn’t think I was just going to come right out and give it away did you?

Sign up in the upper right hand corner and tell me why Your way is not working for you.

Benefiting Billions

– Motivating Millions

— Training Thousands

—- Helping Hundreds

and showing Seekers of Success “How-To Transform” their lives and businesses one person at a time!

Mark Edward Brown

Category: Leadership | Tags: , ,
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