1. Focus on developing and building your business’s personality so that it stands out.
Create your own category, niche or brand so you can be first in the consumer’s mind.
2. Always create more value for any price you charge. Give more value in order to get more
business.
3. Go the opposite direction your competitors are headed – you’ll stand out.
4. Provide a reason “Why” customers should do business with you, if you do - they will.
5. People want to buy from people not systems.
6. You make the rules for your business. Don’t let your industry or niche dictate how you
conduct business or who you work with.
7. Create your business around your life instead of settling for your life around your business.
8. Get your idea out there as fast as possible even if it’s not quite ready, one of my mentor’s
Joe Schroeder says “You don’t have to get it right - you just have to get it going!
9. Create a mastermind team, find partners and team members who are strong where you are weak
so that your core foundation is strong.
10. Your reputation always counts. Honor your obligations and agreements.
11. Always measure, track and analyze your marketing so you know what’s working and what’s not.
12. You’ll never have a perfect business and you’ll never be totally “done”. Deal with it and
drive on.
13. Go back to your existing customers with exceptional offers and reasons they should continue
to buy from you. It’s 5x less expensive to sell to satisfied customers than go find new ones.
14. Give back! Commit to taking a % of your company’s sales and make a difference.
15. Business and making money are important but your life is the sum total of your experiences.
- Benefiting Billions
– Motivating Millions
— Training Thousands
—- Helping Hundreds
and showing Seekers of Success “How-To Transform” their lives and businesses one person at a time!
Mark Edward Brown
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