I returned home last night from an adventurous and celebratory weekend with my wife. We spent the weekend at The Wilderness Club at Big Cedar, it’s an outdoorsmans paradise and we were celebrating our 15th wedding anniversary.
Well what the heck does all of that have to do with being an influential Militant Marketer? (I can imagine you thinking that right now)
It just so happens that I finished reading Dr. Robert Cialdini’s book “Influence – The Psychology of Persuasion”, what a terrificly insightful
book. I have two things to share with you in reference to this critically important topic:
The first one is a quote from Dr. Cialdini:
“Very often in making a decision about someone or something, we don’t use all the rlevant available information; we use, instead, only a single, highly representative piece of the total. And inisolated pieces of information, even thought it normally counsels us correctly, can lead us to clearly stupid mistakes – mistakes that, when exploited by clever others, leave us looking silly or worse.” – Robert Cialdini
Militant Marketers are ever vigilant not to allow courses of action or decisions that are not thoroughly evaluated to be acted upon and as the quote above alludes to if you make irrational or on the spot decisions based on a truth, you may think you are doing the right thing yet in fact you are not and it will cause you to loose face, reputation or worse yet valuable resources.
The second item that I want to share with you is an interview that legendary marketer Rich Schefren did with Dr. Cialdini about social media, blogging, and his upcoming book on proven ways to be persuasive, you can get it below:
Listen To Rich Schefren Interview Dr. Robert Cialdini, Author Of “Yes!: 50 Scientifically Proven Ways to Be Persuasive”
I would also be remiss if I did not mention my favorite author and marketer extrodinaire, Joe Schroeder who recently wrote Super Mind, you can’t get it in stores so if you like the subject matter of this blog post and want definitive information that you can use in your life and business right now – leave me a comment or e-mail me Mark@MarkEdwardBrown-dot-com
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Welcome to Mark Edward Brown's Blog! I'm a Leader ~ Success $trategist ~ and Militant Marketer. Interact with me and join the Adventure: Ask me a question below, Leave me a comment and Add me to your social network!
